Penn Engineering Identity Kit

Below are frequently requested items that are aligned with Penn Engineering branding. For official Penn logos, colors, usage, etc., please access the University Brand Standards.

Penn Engineering Boilerplate

The following text is provided where instances of a summary or overview of the School are needed:

“The School of Engineering and Applied Science at the University of Pennsylvania is comprised of six academic departments and numerous interdisciplinary centers, institutes, and laboratories. Penn Engineering’s goal is to prepare students for leadership roles in a technological world where creativity, critical quantitative thinking, effective communication skills and a strong commitment to humane values are essential.

An Ivy League university located in the city of Philadelphia, Penn was the first of its kind, a university created for the purpose of building knowledge that would benefit the future of our country and mankind. Established in 1852 as the School of Mines, Arts and Manufactures, Penn Engineering is among the oldest engineering programs in the United States. Today, Penn Engineering is one of the University’s twelve schools, and offers degrees at the undergraduate, master’s and doctoral levels.

Penn Engineering students have access to all that the University of Pennsylvania and Philadelphia have to offer, including hands-on research and design experience in a contiguous, urban campus. The close proximity to Penn’s other schools, including Medicine, Law, Business, and Design enables and promotes interdisciplinary collaboration. From biotechnology and nanotechnology to artificial intelligence and robotics, Penn Engineering’s research is at the forefront of scientific and technological frontiers.”

Referring to Penn Engineering in Content

The official name of the School is “The School of Engineering and Applied Science” (no ampersand) and in official communications can also be referred to as “Penn Engineering.” Please do not use “SEAS” or “UPenn” in reference to the School or the University in external communications, print pieces or website content.

Communications Style Guide

Guidance for usage when producing written communications, brochures, websites or other public-facing content for Penn Engineering is available here.

Logos for Download

A folder of low-resolution logos is available for download here.

If high-resolution/vectorized logo files are required for a project, please submit a request to detailing the logo file needed (white text or blue text). Please allow 48 hours for your request.

For projects that include design work or manipulation of logos (sizes, placing on backgrounds, etc.) please submit a project request. Please note that new MarComms projects require at least 30 days’ notice.

In downloading or receiving branded logo files, users agree not to change, distort or adjust logo colors, text or typefaces in any way.

Branded PowerPoint Templates

Official Penn Engineering PowerPoint slide templates at 4:3 (square), 16:9 (monitors) and 16:10 (projectors)  are available for download here. (Note: you will be prompted to request access to the folder. Once you have done so, you will be granted access to download the files).

In downloading these items, users agree not to change, distort or adjust logos in any way.

Image Requests

Please note that Penn Engineering does not currently maintain a photo repository. Images that can be supplied can be found in issues of Penn Engineering magazine.

To obtain an image, please submit a request to noting the issue (ex: Spring 2019), page number and, for pages with more than one image, a description of the photo. Please allow at least 48 hours for your request.

In accepting these image files, users assume the responsibility for checking with photo subjects to secure permission for their use.