Marketing and Communications

Identity Kit

Hayden Hall

Brand Guidelines

As of 2025, Penn Engineering is following new brand guidelines. These guidelines are intended to ensure consistency and brand recognition across all print and web materials. Download at the link below. For official Penn logos, colors, usage, etc., please access the University Brand Standards.

Brand Guidelines

Logos for Download

A folder of logos for Penn Engineering is available here and logos for some departments and centers are available here.

If high-resolution/vectorized logo files are required for a project, please submit a request to marcomms@seas.upenn.edu detailing the logo file needed (white text or blue text). Please allow 48 hours for your request.

For projects that include design work or manipulation of logos (sizes, placing on backgrounds, etc.) please submit a project request. Please note that new MarComms projects require at least 30 days’ notice.

In downloading or receiving branded logo files, users agree not to change, distort or adjust logo colors, text or typefaces in any way.

Photo Library

Penn Engineering maintains a repository of photos used in marketing materials since 2023. The folder can be accessed by team members with a PennKey here.

Promotion and Marketing Requests

Students, Faculty and Staff: If you are looking to promote an event, research, or initiative, please start by submitting a project request to the Penn Engineering marketing team.

Please note that new MarComms projects require at least 30 days’ notice.

Request Marketing Support

Merchandise Guidelines

For anyone wishing to create branded merchandise or promotional items, these guidelines establish the standards, approval processes, and best practices across Penn Engineering. They ensure consistency with the University of Pennsylvania’s brand identity and compliance with University licensing rules.

Key Protocols for Branded Giveaways:

  1. Licensed Vendors Only: Please source all promotional items from officially licensed vendors familiar with our branding guidelines.
  2. Visual Identity Compliance: Ensure that all items use the correct Penn Engineering logos, colors, and typography as specified in our brand guidelines.
  3. Design Approval: Please submit all designs for approval to the Marketing and Communications team before placing orders.
  4. Consolidated Purchases: To make the process easier and maintain consistency, all giveaway and merchandise purchases will be consolidated through the Office of Marketing and Communications. This means all orders must receive pre-approval from our team.
  5. Quality and Sustainability: Let’s choose budget-conscious items that reflect positively on our brand. Whenever possible, prioritize sustainable or eco-friendly options. We are happy to provide recommendations if needed.
  6. Distribution Protocols: Consider your target audience carefully and ensure that items are distributed in a manner consistent with our values and objectives.

These protocols are in place to protect the integrity of our brand and ensure that our promotional items effectively represent Penn Engineering. If you have any questions or need assistance with design approvals or vendor selection, please feel free to reach out to the Marketing and Communications team.

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Communications

Guidance for usage when producing written communications, brochures, websites or other public-facing content for Penn Engineering is available here.

The official name of the School is “The School of Engineering and Applied Science” (no ampersand) and in official communications can also be referred to as “Penn Engineering.” Please do not use “SEAS” or “UPenn” in reference to the School or the University in external communications, print pieces or website content.

Penn Engineering Boilerplate

The following text is provided where instances of a summary or overview of the School are needed:

“The School of Engineering and Applied Science at the University of Pennsylvania is comprised of six academic departments and numerous interdisciplinary centers, institutes, and laboratories. Penn Engineering’s goal is to prepare students for leadership roles in a technological world where creativity, critical quantitative thinking, effective communication skills and a strong commitment to humane values are essential.

An Ivy League university located in the city of Philadelphia, Penn was the first of its kind, a university created for the purpose of building knowledge that would benefit the future of our country and mankind. Established in 1852 as the School of Mines, Arts and Manufactures, Penn Engineering is among the oldest engineering programs in the United States. Today, Penn Engineering is one of the University’s twelve schools, and offers degrees at the undergraduate, master’s and doctoral levels.

Penn Engineering students have access to all that the University of Pennsylvania and Philadelphia have to offer, including hands-on research and design experience in a contiguous, urban campus. The close proximity to Penn’s other schools, including Medicine, Law, Business, and Design enables and promotes interdisciplinary collaboration. From biotechnology and nanotechnology to artificial intelligence and robotics, Penn Engineering’s research is at the forefront of scientific and technological frontiers.”

Please note that Penn Engineering does not currently maintain a public photo repository, but if you would like to obtain an image, please submit a request to marcomms@seas.upenn.edu noting a description of the photo. Please allow at least 48 hours for a response to your request.

In accepting these image files, users assume the responsibility for checking with photo subjects to secure permission for their use.

More Branded Digital Assets

 

In using these items, users agree not to change, distort or adjust logos in any way.