Penn Engineering Identity Kit
Below are frequently requested items that are aligned with Penn Engineering branding. For official Penn logos, colors, usage, etc., please access the University Brand Standards.
Brand Guidelines
As of 2025, Penn Engineering is following new brand guidelines. These guidelines are intended to ensure consistency and brand recognition across all print and web materials.
Logos for Download
A folder of low-resolution Penn Engineering logos are available here. Department logos can be found here.
If high-resolution/vectorized logo files are required for a project, please submit a request to marcomms@seas.upenn.edu detailing the logo file needed (white text or blue text). Please allow 48 hours for your request.
For projects that include design work or manipulation of logos (sizes, placing on backgrounds, etc.) please submit a project request. Please note that new MarComms projects require at least 30 days’ notice.
In downloading or receiving branded logo files, users agree not to change, distort or adjust logo colors, text or typefaces in any way.
Photo Library
Penn Engineering maintains a repository of photos used in marketing materials since 2023. The folder can be accessed by team members with a PennKey here.
More Branded Digital Assets
- Powerpoint and Google Slides Templates (Please download or make a copy before editing)
- Zoom Backgrounds
- Computer wallpaper
In using these items, users agree not to change, distort or adjust logos in any way.
Communications
Communications Style Guide
Communications Style Guide
Guidance for usage when producing written communications, brochures, websites or other public-facing content for Penn Engineering is available here.
Referring to Penn Engineering in Content
The official name of the School is “The School of Engineering and Applied Science” (no ampersand) and in official communications can also be referred to as “Penn Engineering.” Please do not use “SEAS” or “UPenn” in reference to the School or the University in external communications, print pieces or website content.
Penn Engineering Boilerplate
Penn Engineering Boilerplate
The following text is provided where instances of a summary or overview of the School are needed:
“The School of Engineering and Applied Science at the University of Pennsylvania is comprised of six academic departments and numerous interdisciplinary centers, institutes, and laboratories. Penn Engineering’s goal is to prepare students for leadership roles in a technological world where creativity, critical quantitative thinking, effective communication skills and a strong commitment to humane values are essential.
An Ivy League university located in the city of Philadelphia, Penn was the first of its kind, a university created for the purpose of building knowledge that would benefit the future of our country and mankind. Established in 1852 as the School of Mines, Arts and Manufactures, Penn Engineering is among the oldest engineering programs in the United States. Today, Penn Engineering is one of the University’s twelve schools, and offers degrees at the undergraduate, master’s and doctoral levels.
Penn Engineering students have access to all that the University of Pennsylvania and Philadelphia have to offer, including hands-on research and design experience in a contiguous, urban campus. The close proximity to Penn’s other schools, including Medicine, Law, Business, and Design enables and promotes interdisciplinary collaboration. From biotechnology and nanotechnology to artificial intelligence and robotics, Penn Engineering’s research is at the forefront of scientific and technological frontiers.”
Image Requests
Please note that Penn Engineering does not currently maintain a public photo repository, but if you would like to obtain an image, please submit a request to marcomms@seas.upenn.edu noting a description of the photo. Please allow at least 48 hours for a response to your request.
In accepting these image files, users assume the responsibility for checking with photo subjects to secure permission for their use.