MarComms helps departments and offices within Penn Engineering leverage the global brand recognition of the School. Our team promotes correct and consistent use of the Penn Engineering logo and brand attributes across all communications, including web, print and social media. We also advise departments, labs and centers on best practices about maintaining or establishing their own identities.

Contact us to learn how we can help your department develop its visual expression.

Branding areas of expertise include:

• Education on leveraging Penn Engineering’s brand equity
• Recommending which Penn Engineering branding option is right for you
• Providing logo files for master branding
• Providing branding for your department
• Referring you to skilled designers
• Obtaining design estimates
• Offering feedback on designs

Creating a website can be a formidable task. Penn Engineering MarComms can support you in several aspects of the web development process, including discovery, content strategy, and connecting with creative partners. We can help you by soliciting competitive bids and providing objective feedback throughout the lifecycle of your project.

Contact us to learn how we can help with your website project.

Website areas of expertise include:

• Discovery and content strategy
• Assessing your project needs
• Reviewing how your site aligns with your other communications
• Providing recommendations regarding content strategy
• Suggesting creative vendors, including designers, developers, copywriters, photographers and videographers
• Helping to draft requests for proposals
• Reviewing bids
• Design and development
• Advising on information architecture and user testing
• Providing advice on Penn Engineering branding
• Offering design and content feedback
• Connecting you with accessibility and usability resources

Whether you’re sharing original content or supporting an event, social media is vital to reaching your audiences. MarComms can help you plan a strategy, identify appropriate platforms and advise on best practices for your social media campaigns.

Contact us to learn how we can optimize your social media strategy.

Social media areas of expertise include:

• Strategy and assessment
• Helping to craft a social media strategy
• Assessing social media efforts
• Advising on social media branding
• Guiding the selection of appropriate social channels
• Recommending tools, software and apps
• Counseling on best practices
• Advising on analytics reporting and assessment

The popularity of social media continues to grow by leaps and bounds, yet email marketing remains one of the most effective ways to reach audiences. Whether it’s advising on best practices in template use, or selecting the best provider for your communications, let us help you guide your email marketing strategy.

Contact us to learn how we can add value to your email marketing projects.

Email marketing areas of expertise include:

• Review your overall email marketing plan
• Advise on template design
• Provide an overview of different email service providers
• Advise on best practices
• Suggest metrics for measuring effectiveness
• Recommend vendors and tools

The most commonly used email marketing services at Penn are Mailchimp, Marketing Cloud, iModules and Emma.

MarComms can help you determine the best use of photography and video assets for your project, and we can recommend professional photographers and videographers for custom shoots.

Contact us to learn how we can assist with your photo or video project.

Image and video expertise includes:

• Recommending photographers and videographers
• Advising on file formats that align with your needs
• Suggesting strategies to organize and share photos
• Correct usage
• Advising on permissions and best practices

MarComms can work with you to make your print project run smoothly. We can help connect you to creative vendors, develop a production plan and communication strategy, and even review designs and content along the way.

Contact us early in the planning stage of your project, so we can help you get the best results.

Print expertise includes:

• Print strategy
• Assessing your project needs
• Advising on how your print materials should coordinate with web and social media
• Recommending creative vendors, including designers, copywriters and photographers
• Creative process
• Providing objective feedback on design and content
• Advising on Penn Engineering brand standards
• Production
• Recommending appropriate printers
• Reviewing print specifications to ensure accurate bids

Are you organizing a seminar, symposium, or other function at Penn Engineering? Please be sure your event is included in the Penn Engineering Events Calendar.

This calendar includes open events of scholarly interest throughout the Penn Engineering community. Events are included in a weekly, automated mailing to Penn Engineering faculty, staff and students.

Staff and faculty can request calendar access to add events; to do so, please email cets@seas.upenn.edu. Students should contact marcomms@seas.upenn.edu regarding their event and must have a departmental sponsor who can enter events on their behalf.

MarComms can help you tell your stories through various written deliverables. We will work with you to identify the most effective way to accomplish your external communications goals.

Contact us as early as possible in your project, research, grant or journal publication process so that we can coordinate the best method to promote it in a timely way.

Written communications expertise includes:

• Press releases (see below)
• Research features
• Profiles and other storytelling
• Institutional announcements
• Promotion of significant grants, honors and awards

Press Releases

The primary way to engage with the media is to issue a press release (or media notice) to reporters. Press releases help to highlight important news from throughout Penn Engineering and can create content for the School and University websites, social media channels, and external outlets to help generate media and public interest.

Contact us if you are interested in highlighting recent research, initiatives or awards and we can work with you to decide if a press release is the appropriate solution.

Additional information on Penn Engineering press releases, including best practices and processes, can be found here.

Media Relations

MarComms works with Penn’s Office of University Communications (UComms) to manage and/or direct all media calls. In some cases, one of these offices may direct a member of the media to you. If you are unable to fulfill the reporter’s request, please forward the inquiry back to MarComms. We may know of someone else within Penn Engineering or within the University who could fulfill this request.

If you receive a call or email directly from a reporter, please notify MarComms of this inquiry. Our office keeps track of all of the communications faculty or staff are having with the media in order to document our reach.

Additional information on working with the media, including best practices and processes, can be found here.